Seattle Children’s Hospital Website Tracking Technology Lawsuit Dismissed with Prejudice
A class action lawsuit against Seattle Children’s Hospital (SCH) over its use of pixels and other tracking technologies on its website has been dismissed with prejudice by a Washington court. Like many other hospitals, SCH had added pixels to its website which could track user behavior on the site. The tracking technologies were used to gather information on how the website was used to improve the site and patient engagement. Depending on a user’s interactions on the website, the pixels may have captured identifiers and health information, which was transferred to third parties.
A lawsuit was filed by parents who had used the site alleging the addition of pixels violated the Washington Privacy Act, Washington Consumer Protection Act, and Washington Uniform Health Care Information Act. They alleged an invasion of privacy, breach of implied contract, conversion, and unjust enrichment. SCH argued that the information gathered by the pixels did not amount to confidential health information and that users had accepted the terms of its privacy policy and by doing so had consented to having anonymous data shared with third parties. In cases where identifying information was disclosed to third parties, it only occurred because the plaintiffs had that information placed on their browsers by third parties such as Facebook, and not by SCH, and that the plaintiffs had consented to having that identifying information placed on their browsers.
In the lawsuit, the plaintiffs alleged that there had been sensitive interactions on the SCH website, and health information related to those interactions was transmitted to third parties. SCH maintained that the sensitive interactions that were described by the plaintiffs could only happen on its patient portal and that pixels and other tracking technologies were not present on the portal. The Washington court sided with SCH and dismissed all of the plaintiffs’ claims with prejudice.
