Meta Facing Scrutiny Over Use of Meta Pixel Tracking Code on Hospital Websites
Meta is facing further scrutiny of its privacy practices related to its Meta Pixel JavaScript code, which has been added to the websites and web applications of many U.S. hospitals to allow them to track user activity. Meta Pixel is a snippet of JavaScript code that can be used by website owners for tracking user activity through the use of cookies. Meta Pixel collects any information contained in HTTP headers, button click data, form field names, and other user-specified data. Many website owners use the code to track activity to help them with website optimization, identifying trends, and improving the user experience on their websites and web applications. Earlier this year, The Markup jointly published a report with STAT on the use of Meta Pixel code on the websites of U.S. hospitals. The study analyzed the websites of the top 100 hospitals in the United States and found that one-third used the code, and in some cases had added the code to their patient portals and appointment scheduling pages. The problem is that the data collected via this code snippet may be sent to Meta,...
WakeMed Announces Meta Pixel-Related Breach Affecting 495,000 Patients
WakeMed Health and Hospitals, a health system with multiple healthcare facilities in metropolitan Raleigh, NC, has recently notified around 495,000 patients that some of their protected health information may have been impermissibly disclosed to Meta/Facebook due to the use of Meta Pixel tracking code on its website. The HIPAA Privacy Rule violation was announced by the health system on October 14, 2022, with WakeMed stating that the code was first added to its website and MyChart patient Portal in March 2018. The code is used to gather information on user activity on websites, which is achieved through the use of cookies. WakeMed said the code was added for website optimization and to, “better connect members of our community with WakeMed’s MyChart patient portal, thereby improving access to their health care, and to help improve the WakeMed website.” The problem, as many healthcare systems have discovered, is that in addition to tracking user activity, the snippet of JavaScript code also transmits data to Meta/Facebook, which potentially includes sensitive patient...
5 Gaps in HIPAA and How They Are Being Filled
There are – and always have been – gaps in HIPAA and, after more than a quarter of a century, some have yet to be addressed. Most of the gaps in HIPAA are attributable to omissions from the original Act, provisions of HIPAA and HITECH that have never been enacted, and the increasing use of technology in healthcare. We have identified 5 gaps in HIPAA (there are plenty more) and discuss how these are being – or have been – filled. The passage of HIPAA resulted in multiple benefits for the health insurance industry, the healthcare industry, and the people that they serve. For example, the Administrative Requirements (Part 162) helped reduce insurance fraud and accelerated eligibility inquiries, authorization requests, and claims processing. The reduction in insurance fraud meant that plan members did not have to cover the cost of HIPAA´s portability provisions through increased premiums, while patients requiring health services did not have to wait so long for treatment to be provided. Additionally, the passage of HIPAA led to the creation of a federal floor for the privacy of...
September 2022 Healthcare Data Breach Report
63 data breaches of 500 or more records were reported to the HHS’ Office for Civil Rights in September, bringing an end to the downward trend in data breaches seen over the previous three months. September’s total was above the 12-month average of 59 breaches a month, with data breaches being reported at a rate of more than 2 per day. In 2017, data breaches were being reported at a rate of one per day. While the number of reported data breaches increased by 28.6% month-over-month, for the third consecutive month the number of breached records decreased, with 2,440,434 records breached across the 63 reported incidents. September’s total was well below the 12-month average of 3,481,033 breached records a month. So far in 2022, 31,705,618 patient records have been exposed or impermissibly disclosed. The Largest Healthcare Data Breaches Reported in September 30 data breaches of 10,000 or more patient records were reported to the HHS’ Office for Civil Rights in September 2022, all but one of which were hacking/IT incidents. The largest data breach involved the records of more...
When Can PHI be Disclosed?
Most sources of information answering the question when can PHI be disclosed refer to the standards of the HIPAA Privacy Rule that specify the required and permissible uses and discloses of PHI, and those that require the consent or authorization of the individual (§164.502 – §164.514). However, it is important to be aware that there are inconsistencies within these standards. Scenarios exist when “permissible” disclosures are actually “required” disclosures, when only a limited amount of information can be provided in a permissible disclosure, and when PHI can be disclosed for purposes other than those listed in the Privacy Rule. It is also important to be aware that the Privacy Rule has limited scope inasmuch as It only applies to Covered Entities and Business Associates (subject to the contents of a Business Associate Agreement). Any healthcare provider that is not a Covered Entity – or any organization not covered by HIPAA – is not required to comply with the standards for when can PHI be disclosed. When Can PHI be Disclosed According to the Privacy Rule? The standards of...



