FTC Prohibits Rite Aid from Using Facial Technology System for Surveillance for 5 Years
Rite Aid has been banned from using facial recognition technology for security surveillance for five years as part of a settlement with the Federal Trade Commission (FTC), which determined the pharmacy chain failed to mitigate potential risks to consumers from misidentification.
Between 2012 and 2020, Rite Aid used artificial intelligence-based facial recognition technology in hundreds of its stores to identify customers who may have been engaged in shoplifting or other problematic behaviors. While the system correctly identified many individuals who had engaged in these behaviors, the system also recorded thousands of false positives, where the facial recognition technology incorrectly matched individuals with others who had previously been identified as shoplifters or had engaged in other problematic behaviors. The misidentified individuals were then erroneously accused of wrongdoing by Rite Aid employees.
The FTC found that the facial recognition technology was more likely to record false positives in communities that were predominantly Black or Asian, compared to plurality-White communities, indicating bias in the technology and heightened risks to certain consumers because of race or gender. According to the FTC, Rite Aid contracted with two technology firms to build a database of images and videos of “persons of interest,” who were thought to have engaged in shoplifting or other problematic behaviors in Rite Aid stores, and that database was used for the AI-based facial recognition system. Tens of thousands of images and videos were collected along with names and background information, including background criminal data. Many of the images in the database were of low quality and had been collected from store security cameras, the mobile devices of employees, and in some cases, from news stories. “The technology sometimes matched customers with people who had originally been enrolled in the database based on activity thousands of miles away, or flagged the same person at dozens of different stores all across the United States”, according to the FTC.
“Rite Aid’s reckless use of facial surveillance systems left its customers facing humiliation and other harms, and its order violations put consumers’ sensitive information at risk,” said Samuel Levine, Director of the FTC’s Bureau of Consumer Protection. “Today’s groundbreaking order makes clear that the Commission will be vigilant in protecting the public from unfair biometric surveillance and unfair data security practices.”
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Rite Aid was alleged to have failed to consider and mitigate risks to consumers from misidentification, failed to take into account the limitations of the technology and the high risk of misidentifying Black and Asian individuals, did not properly test, assess, measure, document, or inquire about the accuracy of the technology before deployment, failed to prevent low-quality images from being fed into the system, failed to monitor or test the accuracy of the technology after deployment, and failed to adequately train employees tasked with operating the technology and flag that it could generate false positives.
The FTC also said Rite Aid violated a previous 2010 data security order with the FTC that resolved a complaint that Rite Aid failed to protect the medical privacy of customers and employees, which required Rite Aid to implement a comprehensive information security program. As an example, the FTC alleged that Rite Aid conducted many security assessments of service providers orally and did not obtain or possess backup documentation of those assessments, including those that were considered by Rite Aid to be high-risk.
Rite Aid has been ordered to delete or destroy all photos and videos of consumers used in connection with the operation of the facial recognition or analysis system within 45 days, and within 60 days, to identify all third parties that received photos or videos as part of the facial recognition and analysis and instruct them to also delete the photos and videos.
In addition to the ban on facial recognition technology, Rite Aid is prohibited from using any automated biometric security or surveillance system that is not otherwise prohibited by the order unless a comprehensive automated biometric security or surveillance system monitoring program is established and maintained to identify and address risks that could result in physical, financial, or reputational harm to consumers, stigma, or severe emotional distress.
Rite Aid must also notify consumers when their biometric information is enrolled in a database used in connection with a biometric security or surveillance system and when Rite Aid takes some kind of action against them based on an output generated by such a system, and must investigate and respond to consumer complaints about actions taken against them based on automated biometric security or surveillance system.
Rite Aid said it is pleased to have reached an agreement with the FTC which means the company can put the matter behind it; however, said, “We fundamentally disagree with the facial recognition allegations in the agency’s complaint.” Rite Aid also explained that the allegations related to a facial recognition technology pilot program that was deployed in a limited number of stores. “Rite Aid stopped using the technology in this small group of stores more than three years ago, before the FTC’s investigation regarding the Company’s use of the technology began.” All parties have agreed to the consent order but it has yet to be approved by a judge.
