Cookies May be Bad for Your Health
OCR Warns Covered Entities and Business Associates of Its Broad View of HIPAA’s Applicability to Cookies, Pixels, and Other Tracking Technologies On December 1, 2022 the Office of Civil Rights (“OCR”) at the U.S. Department of Health and Human Services issued a nonbinding guidance Bulletin on the use of online tracking technologies by covered entities and business associates (collectively, “regulated entities”) under the Health Insurance Portability and Accountability Act (“HIPAA”). The position taken by OCR in the Bulletin is further evidence of a continuing U.S. regulatory trend towards tighter regulation of online tracking technologies. Although the Bulletin does not have the full force and effect of law, it does demonstrate OCR’s perspective. And the broad view taken by OCR in this bulletin is highly likely to result in an increase in OCR complaints, OCR enforcement actions, and class action filings based on regulated entities’ use of online tracking technologies. In this article, we (1) briefly describe the underlying online tracking technologies that have drawn regulatory...


