We Reviewed 80,300 Healthcare Review Replies. The HIPAA Risk Was Hiding in Plain Sight
A two-stage review of 4,019 medical and dental practices found an estimated 21,117 public replies that met a conservative patient-information disclosure rubric. Among the 80,300 recent Google review replies collected, the study estimated that about 26% contained language that disclosed or confirmed patient information under its review rubric. Healthcare practices are routinely told to respond to online reviews. From a reputation-management perspective, that advice makes sense: be responsive, be human, and show prospective patients that someone is listening. In most industries, a warm and personal reply is harmless. In healthcare, the word “personal” can be the problem. A patient can choose to discuss their own diagnosis, treatment, visit, billing dispute, or outcome in a public review. A HIPAA-covered provider has a separate obligation. The fact that a patient disclosed information about themselves does not, by itself, give the provider permission to confirm it, expand on it, or connect the reviewer’s identity to care in a public reply. The HIPAA Privacy Rule generally limits uses...


