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Robert Couts

Robert Couts is the founder of Daevara Consulting. Robert has decades of experience working in technology and compliance and now focuses on helping small businesses succeed online, protecting and growing their reputation. You can contact Robert on LinkedIn.

We Reviewed 80,300 Healthcare Review Replies. The HIPAA Risk Was Hiding in Plain Sight
Aug18

We Reviewed 80,300 Healthcare Review Replies. The HIPAA Risk Was Hiding in Plain Sight

A two-stage review of 4,019 medical and dental practices found an estimated 21,117 public replies that met a conservative patient-information disclosure rubric. Among the 80,300 recent Google review replies collected, the study estimated that about 26% contained language that disclosed or confirmed patient information under its review rubric. Healthcare practices are routinely told to respond to online reviews. From a reputation-management perspective, that advice makes sense: be responsive, be human, and show prospective patients that someone is listening. In most industries, a warm and personal reply is harmless. In healthcare, the word “personal” can be the problem. A patient can choose to discuss their own diagnosis, treatment, visit, billing dispute, or outcome in a public review. A HIPAA-covered provider has a separate obligation. The fact that a patient disclosed information about themselves does not, by itself, give the provider permission to confirm it, expand on it, or connect the reviewer’s identity to care in a public reply. The HIPAA Privacy Rule generally limits uses...

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